AdMob sets aside $1 million for developers of "iPhone advertising"
Ok, so it’s not $1 million in cash, but rather a million dollars in free advertising to the best developers of embedded iPhone advertising. AdMob, a leading mobile advertising provider, is looking for developers that can utilize the unique user-aspects of the iPhone to create a new way of advertising on mobile devices.
According to the company, AdMob is seeking developers that can create integrated advertising within iPhone native applications and functions such as iTunes, the App Store, audio access, video, phone calls, maps and browser access. For example, an ad for a song can stream the audio or launch the page on iTunes where you can buy it. A movie ad can open up YouTube so you can watch the trailer, or an ad for a retailer can find nearby stores on Google maps, and others call a number through the phone, or can take you to a specific Web page. Just like on Facebook where many of the ads on apps are simply promotions for other apps, an ad for an iPhone app will launch the App Store.
This comes in tangent with AdMob’s recent launch of a global iPhone ad marketplace, and is offering the $1M reward as incentive to developers to create innovative ways to incorporate ads into the iPhone’s unique presence. The reward will be used as free advertising to promote the apps and services that are created using the initiative, as well as a way to encourage developers to get as creative as possible. The ads are “graphically wed” to iPhone-specific actions, enabling users to enjoy the benefits of the iPhone while still being exposed to a marketing message in a unique and un-obtrusive method.
AdMob already serves up 34 million mobile ads a month on the iPhone’s Safari browser, but it’s a mere one percent of the total that AdMob serves across all phones. Some of the advertisers that have already signed-up include Ford, Electronic Arts, Land Rover, Jaguar, "The Mummy," Loopt, AccuWeather.com, and MovieTickets.com.
AdMob obviously understand the tremendous marketing opportunity the iPhone provides, which anyone would be naive to think otherwise, and wants to become the leader before the market gets clouded by competition. The substantial $1M initiative should give iPhone developers a reason to help AdMob make that dream a reality. Let the games begin!
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July 30th, 2008
Sorry to blow your cover guys, but Admob is nothing but a VC financed SCAM, they have no problem with advertisers giving them money, and no problem with small time publishers, but they are not honest business when the time comes to release bigger payment funds-the stop answering and it is impossible to get in contact with them.
Other than that, recently filed class action lawsuit against them will put this 1M$ from iphone prise to legal department. Watch news on TV and News paper for more info,
August 3rd, 2008
My own experience over the last 8 days is that as an Advertiser I paid 63 cents per click, but as a publisher I was only being paid 3 cents per click!
Surely AdMob can’t justify a 60 cent per click profit?
Using my figures, their $1million promotion is a sham! It’ll only cost the $48,000!