Once again, the iPhone has demonstrated that it is king of the mobile Web, generating the vast majority of the Web requests in the smart phone arena. It is the owner of the lion’s share of the mobile Web.

AdMob, the company that tracks requests for ads on mobile Web pages, is out with another report. Once again that report says that the smart phone is king of mobile Web request, and that the iPhone owns the vast majority of the requests from the smartphone kingdom. It is hard to say what people are doing with those other smart phones, but it is clear that they are not surfing the Web like iPhone users. That is apparent from the pie chart above: that big blue patch is the iPhone and Touch.

Just look at some of the newest AdMob statistics for the both the smart phone marketplace and the Apple iPhone OS representation in it.

• Of the 7.5 billion AdMob ads displayed on mobile devices in 160 countries around the world, 2 billion were displayed on iPhones or iPod touches
• The iPhone OS has only 8 percent of global smartphone market share, but generates 43 percent of mobile Web requests and 65 percent of HTML usage
• In the United States, 20 percent of ad requests come from iPhones, 14.8 percent from iPod touches (globally, those numbers are 15.1 percent and 11 percent, respectively)
• Apple’s share of U.S. ad requests grew 5.6 percent month over month
• The iPhone’s share grew 3 percent in April; the iPod touch’s grew 2.6 percent

The most amazing part about these statistics is the differential between smartphone market share and smartphone page requests. Apple’s share of the smartphone market is only 8 percent, measured worldwide. Yet, Apple mobile devices generate almost half of the page requests in the world, and well over half of the HTML traffic, according to a Fortune story.

There is something clearly better about the iPhone Web experience, or these numbers would not be possible. The size of the screen, perhaps, or the ease of use of the phone itself. Maybe the iPhone is just shinier for real tech users. Whatever it is, the iPhone and Touch are clearly better at it than the competition. The Web is the destination of today, and of the future, for both business and pleasure. Bear in mind that business is moving to the cloud model, then consider how much better the iPhone is at accessing that cloud than is their competition. Game, set, match?

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Entry was posted on Friday, May 29th, 2009 at 3:48 pm under Commercial Software, Free Apps, Games, Internet, Rumor, iPhone, iPod Touch.  Print This Post

Read more entries by Michael W. Jones.
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