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June 12, 2009 |

iPhone users are the ‘elite upper class’

By Ronald O Carlson





An ongoing study of 32,228 working U.S. adults has found that iPhone owners surf the Web more, are better educated, earn more and, perhaps unsurprisingly, spend more on mobile wireless service. The same data set shows that Windows Mobile users are older, less educated and earn less.

Quoting data and analysis from a Forrester Research study behind a $749 pay wall, AppleInsider reports that iPhone owners are more than twice as likely to access the Internet from their phone as people using a BlackBerry, Palm or Windows Mobile handheld. Furthermore, while Forrester’s data does not prove that the iPhone causes people to use the mobile Internet, the correlation between iPhone ownership and mobile Internet access is ponderously high.

  • iPhone users are young with 30 percent of iPhone users in 2008 were of Generation Y
  • iPhone users are more educated and affluent with 67 percent earning over $70,000
  • iPhone customers spend more for service
  • Employers are slightly less likely to subsidize an iPhone
    See also:
    Forrester now recommends iPhone for business
    Apple poised for big enterprise growth?
    For the iPhone, the enterprise beckons
    New iPhone with OS 3.0 enters the enterprise
  • For years now, various research organizations have consistently found that Mac users tend to be better educated, better paid, more liberal and generally younger. That Forrester has unmasked iPhone owners as essentially the group of people should come as now surprise.

    That said, I’d be very interested to learn how the demographics diverge—if at all—for iPod touch owners (ie people that have chosen life without AT&T)…

    What’s your take?


    Related:

  • AT&T: ‘We’ve been very happy with our pricing’
  • Version 1.1.3 iPhones unlockable fresh from the factory
  • How do I get photos off my iPhone?
  • Change to iPhone 3GS foils unlockers – for now
  • The iPhone may become the leading Smartphone

  • One Response to “iPhone users are the ‘elite upper class’”

    1. James Keane:

      Ah ha, so that’s what the “elite upper class” looks likes. iPhone users better watch out come the revolution.

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