An ongoing study of 32,228 working U.S. adults has found that iPhone owners surf the Web more, are better educated, earn more and, perhaps unsurprisingly, spend more on mobile wireless service. The same data set shows that Windows Mobile users are older, less educated and earn less.

Quoting data and analysis from a Forrester Research study behind a $749 pay wall, AppleInsider reports that iPhone owners are more than twice as likely to access the Internet from their phone as people using a BlackBerry, Palm or Windows Mobile handheld. Furthermore, while Forrester’s data does not prove that the iPhone causes people to use the mobile Internet, the correlation between iPhone ownership and mobile Internet access is ponderously high.

iPhone users are young with 30 percent of iPhone users in 2008 were of Generation Y

iPhone users are more educated and affluent with 67 percent earning over $70,000

iPhone customers spend more for service

Employers are slightly less likely to subsidize an iPhone
See also:
— Forrester now recommends iPhone for business
— Apple poised for big enterprise growth?
— For the iPhone, the enterprise beckons
— New iPhone with OS 3.0 enters the enterprise

For years now, various research organizations have consistently found that Mac users tend to be better educated, better paid, more liberal and generally younger. That Forrester has unmasked iPhone owners as essentially the group of people should come as now surprise.

That said, I’d be very interested to learn how the demographics diverge—if at all—for iPod touch owners (ie people that have chosen life without AT&T)…

What’s your take?

Related:

Entry was posted on Friday, June 12th, 2009 at 2:42 pm under Internet, News, Opinion, iPhone, iPod Touch.  Print This Post

Read more entries by Ronald O Carlson.
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