Real came slumming, but got approved instead
By Ronald O Carlson
When CEO Rob Glaser very publicly announced his company was submitting an iPhone app for App Store approval, nearly everyone assumed Apple’s censors would reject it, providing some down low publicity for Real’s also ran Rhapsody music service. Lo and behold, their app hasn’t been rejected and is now certain to slide into ignominious obscurity.
Last month, when Real said it had created Rhapsody for iPhone and was submitting it for App Store review, nearly everyone believed it was just a “banned in Boston” style publicity stunt. But hold your horses because Bloomberg is reporting that Apple’s app review grannies have approved the company’s Rhapsody music-streaming service to work on the iPhone and the company’s shares spiked 18 percent as a result.
So, what are you waiting for? Just run right out and get your very own copy of Rhapsody for iPhone and get your free seven-day trial.
Thereupon, and I know what you’re thinking, but you don’t have to provide a credit in order to sign up, though you do have to sign up. Of course, staying with the program for more than seven days — ie pay $14.95 per month forever for music you’ll never own — will require the aforementioned commitment of plastic.
Anyone takers for this latest iteration of Glaser’s folly?
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September 11th, 2009
It’s too bad because years ago I liked Real Player. But not nearly as much as I loathe subscription music services. These music mogul wolves in consumer sheep clothing services don’t make a bit of sense to anyone who has an interest in listening to music for quite some time (and I’d imagine that’s most people). The numbers prove it to be a niche market on the level with those who still listen to vinyl records.
At the end of the day, Real has fallen into the “whatever” bin.