iPhone users more likely to pay for digital content
Like the folks that prefer the Macintosh — there’s probably a lot of overlap — the millions that have made the iPhone a cultural phenomenon and market leader are more willing to pay for online music, TV and movies than the owners of other mobile devices. Or, it might be that Apple’s really good at presenting products people want to buy.
Quoting the 2009 Convergence Survey from Olswang, Wired is reporting something we’ve all known all along—iPhone owners are generally quite willing to pay for the stuff that goes on their über cool handset.
iPhone users stated online buying preferences:
• 73 percent would pay for a just released film
• 67 percent would pay for film that won’t be on DVD for at least two months
• 54 percent would pay for a film already on DVD or pay-TV
• 41 percent would pay a subscription for their fave TV shows
• 42 percent would buy online booksVersus the general public:
• 58 percent would pay for a just released film
• 52 percent would pay for film that won’t be on DVD for at least two months
• 40 percent would pay for a film which is already on DVD or pay-TV
• 30 percent would pay for a film already on DVD or pay-TV
• 30 percent would buy online books
Unsurprisingly, a 2007 study by NPD similarly found that Mac owners are also more likely to pay for digital music, a fact borne out by surveys showing the rest of us buy more software, too.
So much for irony
Wired snarkily surmises that “Apple has trained iPhone owners to enjoy paying for digital content..” which jibes well with well with the 90 percent PC mentality that buyers of Apple products are mindless automatons. Well, I suppose when one runs (and steals) with the herd, some sort of rationalization or excuse is needed to explain away such frighteningly high levels of honesty…
What’s your take?
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