One in three mobile Facebook visits are iPhone
What’s the most important app on the iPhone and iPad? According to an expert on the subject — a guy that’s written a Facebook book — no other app is used as much or by as many people. Surprisingly, the next biggest group of mobile users is the Blackberry with Android and Palm bringing up the rear.
A Facebook blog post claims that of the site’s 500-million-plus users about 150-million access the social networking service via a mobile device. Thereupon, 58-million of those folks are logging on using an iPhone, iPod touch and iPad.
“The Facebook application is by far the most important application on both the iPhone and the iPad,” said David Kirkpatrick, author of The Facebook Effect: The Inside Story of the Company That Is Connecting the World. “It’s so heavily used compared to other apps that I have been told by someone who thought he knew the data — this is highly secret data and I don’t know the actual numbers — that more than half of all usage of the iPhone of apps, other than those provided by the phone itself like telephony and email, is coming from Facebook.”
Who else is on Facebook whilst on the go?
- • Blackberry: 29.4 million
• Android: 4.3 million
• WebOS: 1 million
• T-Mobile Sidekick < 500K
Given that Facebook is rife with real estate agents and MLM people, it’s not particularly surprising that Blackberry owners are so well represented. It is, however, interesting that Android owners are so few and that probably says a lot about the type of people (geeks, the unwashed kind) buying these devices.
So, of Apple’s 100-million iOS device user base, 58 percent are actively using Facebook. Intended or not, that’s a powerful symbiosis between two companies that are rather prickly about how they do business and perceived by the world at large.
Is war between Facebook and Apple inevitable?
via PC Magazine
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